Pieter Groeneveldt had since 1925 his own workshop in Wassenaar, before 1925 his pottery items were baked at Fayencebakkerij Amphora, he started in 1938 with Pottery Factory Groeneveldt with functional & aesthetical shaped florist's items. Only glazed ceramics inspired at the Japanese and Chinese culture, other kind of decoration would detract from the flowing shapes.

Travertijn-pottery, this method gives plates and vases a bark/rind of birch tree decoration. Member of the Dutch Guild of Art in Industry (1924) to promote ans stimulate each others quality products.

P. Groeneveldt, D. Hubers